Giorgi
Popiashvili
My interests were always broader than one specific field or profession. I am passionate about the entire spectrum of visual storytelling, whether static or non-static.
Director
Designer
Art Director
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BACKGROUND
In 2008, Russia invaded Georgia and a short, brutal war followed. 10 years later, 20% of this tiny, independent country is still occupied. Georgians are banned from entering parts of their own country.
But hardly anyone outside of Georgia is aware of this. While spreading the word is the only hope, how can Georgians, from a country 250 times smaller than Russia, speak up to the the world?
CREATIVE IDEA
Giovanni Morra, a proudly Georgian accessories brand, standing for self-expression, decided to take the message global in a way that was guaranteed to cross borders: a passport cover, that is 20% occupied.
Product Idea - GIOVANNI MORRA team
Art Director/ Designer - Giorgi Popiashvili
Art Director - Juarez Rodrigues
Copywriter - Vicky Jacob-Ebbinghaus
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In 2008, Russia invaded Georgia and a short, brutal war followed. 10 years later, 20% of this tiny, independent country is still occupied. Georgians are banned from entering parts of their own country.
But hardly anyone outside of Georgia is aware of this. While spreading the word is the only hope, how can Georgians, from a country 250 times smaller than Russia, speak up to the the world?
CREATIVE IDEA
Giovanni Morra, a proudly Georgian accessories brand, standing for self-expression, decided to take the message global in a way that was guaranteed to cross borders: a passport cover, that is 20% occupied.
Product Idea - GIOVANNI MORRA team
Art Director/ Designer - Giorgi Popiashvili
Art Director - Juarez Rodrigues
Copywriter - Vicky Jacob-Ebbinghaus
