My interests were always broader than one specific field or profession. I am passionate about the entire spectrum of visual storytelling, whether static or non-static.

Art Director

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From a very early age, it was obvious that I would somehow be involved in the visual arts. But  even as I got older, my perspectives and plans for the future were still vague and undefined. I studied Architecture, hoping it would give me the basic knowledge I could use, no matter which field I chose to explore. Meanwhile, a friend of mine noticed the Metallica tape covers I was designing for myself, and offered me a job at the advertising agency ‘SARKE’. That is how I got into advertising.

In 2005, I got a job offer from the most influential design studio in Moscow - ‘Art Lebedev’. Soon after that, I got hired at BBDO Moscow and moved from graphic design back to the conceptual side. After a year of working as an Art Director, my projects had won every possible local award, and one international one – an Epica Award.

As planned, after 2 years of working experience in Russia, I moved back to Georgia and founded a small creative boutique called ‘LTD SIM’. We never grew beyond ten people, though we did have an impact in the market where not much was happening.

After years of working, being isolated from the rest of the world, and stuck taking care of my own business, I decided to hand over the controls of my agency and go study at Miami Ad School Europe (MASE). In 2011, I moved to Hamburg and started my Art Direction program there. During my studies, I had the chance to meet a lot of interesting and inspiring people from the advertising industry. And I had the opportunity to intern at agencies like Saatchi & Saatchi Berlin, BBDO Proximity Berlin and Jung von Matt Hamburg. A project I did at BBDO Proximity for Smart Fortwo won two Silver Lions at the Cannes Lions International Festival of Creativity. After graduating in 2013, I moved back to Georgia and started working at JWT Metro as a Creative Director.

At present I am a freelance creative. Projects that I work on span the fields of film direction, art direction and graphic design.