Giorgi Popiashvili


I think in visuals, my memory is visual, every emotion, feeling, or even neutral bit of information is translated into imagery in my head. Visual perception is clearly my primary way of orienting myself in this vast and incredible universe.

This process works both ways—visual language is also how I communicate back with the world. Disciplines and professions are secondary to me; I am equally fascinated by any expression that exercises the mastery and the elegance of the visual language.

Graphic Designer


A major influence on my career was my father, an architect who worked as a graphic designer. Watching him work introduced me to visual language and graphic software early on.

 Old Boys Branding
 Label designs
 Occupied passport cover

Art Director


Beyond visual aesthetics, 
I have always been drawn to simple, smart ideas. Advertising was the ideal space for this, as it revolves around original ideas expressed through visual language.

 Mercedes / Smart ParKing
 Greenpeace

Film Director


After collaborating with dozens of film directors, I decided to step into directing myself. After directing over 20 commercials, in 2024, I wrote and directed my first short film. Being on film production set is one of my greatest creative joy!

 Claptocracy short film
 Alan Watts 
 Museum without frames
 Ikano + Nirvana
 Director’s Reel

Artist


During two decades in advertising and commercial art, I always felt a pull toward fine art and crafts. Currently, I am pursuing a master’s program in painting at The New York Academy of Art. 

 Paintings
 Drawings
 Milk Mug
 Giordanno Bruno Candel
 Film Photography




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Smart ParKing

During my internship at BBDO Proximity Berlin, I came up with a stunt idea for Smart ForTwo—turning a test drive into a city-wide game of musical chairs with Smart cars. The agency brought the idea to life after I left to continue my studies, and the project went on to win two Silver Lions at the Cannes International Festival of Creativity.


Credits:
Wolfgang Schneider - BBDO Germany, Chief Creative Officer,
Jan Harbeck/David Mously - BBDO Proximity Berlin, Creative Managing Directors,
Max Millies/Marius Lohmann - BBDO Proximity Berlin, Creative Directors
Idea: Giorgi Popiashvili
Marius Lohmann/Rene Bieder/Nicole Nikolopoulou/Nina Mendez BBDO Proximity Berlin, Art Directors
Max Millies/Nicolas Linde - BBDO Proximity Berlin, Copywriters
Dirk Spakowski - BBDO Proximity Berlin, Managing Director
Sebastian Schlosser - BBDO Proximity Berlin, Client Service Director
Steffen Schumann - BBDO Proximity Berlin, Account Director
Joris Jonker/Anne Hohmann/Irina Hartung - BBDO Proximity Berlin, Account Manager
Yassin Taibi/Rene Bieder/Sebastian Heidfeld - BBDO Proximity Berlin, App Concept
Silke Rochow - BBDO Proximity Berlin, TV Producer
Steffen Gentis - BBDO Proximity Düsseldorf, Head Of TV
Cobblestone Filmproduktion / Berlin, Production Company
Juri Wiesner/Nora Hässner - Cobblestone Filmproduktion, Producer
Anna-Lisa Reinfurth/Robin Niehoff/Philip Teltz - Cobblestone Filmproduktion, Production Assistants
Ben Ramson - Location Manager
Kai Klinke, Director
Kai Klinke, Director of Photography
Max Millies - BBDO Proximity Berlin, Script