Giorgi Popiashvili


I think in visuals, my memory is visual, every emotion, feeling, or even neutral bit of information is translated into imagery in my head. Visual perception is clearly my primary way of orienting myself in this vast and incredible universe.

This process works both ways—visual language is also how I communicate back with the world. Disciplines and professions are secondary to me; I am equally fascinated by any expression that exercises the mastery and the elegance of the visual language.

Graphic Designer


A major influence on my career was my father, an architect who worked as a graphic designer. Watching him work introduced me to visual language and graphic software early on.

 Old Boys Branding
 Label designs
 Occupied passport cover

Art Director


Beyond visual aesthetics, 
I have always been drawn to simple, smart ideas. Advertising was the ideal space for this, as it revolves around original ideas expressed through visual language.

 Mercedes / Smart ParKing
 Greenpeace

Film Director


After collaborating with dozens of film directors, I decided to step into directing myself. After directing over 20 commercials, in 2024, I wrote and directed my first short film. Being on film production set is one of my greatest creative joy!

 Claptocracy short film
 Alan Watts 
 Museum without frames
 Ikano + Nirvana
 Director’s Reel

Artist


During two decades in advertising and commercial art, I always felt a pull toward fine art and crafts. Currently, I am pursuing a master’s program in painting at The New York Academy of Art. 

 Paintings
 Drawings
 Milk Mug
 Giordanno Bruno Candel
 Film Photography




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Reel

I’ve worked many times as an art director or creative director on production sets, primarily for TV commercials. Over time, I gained the confidence to try directing myself, and now I have over two dozen commercials in my portfolio. I love the concise storytelling format of TV commercials. 

This compilation includes videos I’ve directed. While I haven’t updated it in a while, it still reflects my interests and style in direction.