Giorgi Popiashvili
I think in visuals, my memory is visual, every emotion, feeling, or even neutral bit of information is translated into imagery in my head. Visual perception is clearly my primary way of orienting myself in this vast and incredible universe.
This process works both ways—visual language is also how I communicate back with the world. Disciplines and professions are secondary to me; I am equally fascinated by any expression that exercises the mastery and the elegance of the visual language.Graphic Designer
A major influence on my career was my father, an architect who worked as a graphic designer. Watching him work introduced me to visual language and graphic software early on.
Old Boys Branding
Label designs
Occupied passport cover
Art Director
Beyond visual aesthetics,
I have always been drawn to simple, smart ideas. Advertising was the ideal space for this, as it revolves around original ideas expressed through visual language.
Mercedes / Smart ParKing
Greenpeace
Film Director
After collaborating with dozens of film directors, I decided to step into directing myself. After directing over 20 commercials, in 2024, I wrote and directed my first short film. Being on film production set is one of my greatest creative joy!
Claptocracy short film
Alan Watts
Museum without frames
Ikano + Nirvana
Director’s Reel
Artist
During two decades in advertising and commercial art, I always felt a pull toward fine art and crafts. Currently, I am pursuing a master’s program in painting at The New York Academy of Art.
Paintings
Drawings
Milk Mug
Giordanno Bruno Candel
Film Photography
Contact
Follow
Resume
Occupied passport cover
In 2008, Russia invaded Georgia. The war lasted only a few days, but its impact never faded. Even now, 20% of the country remains under Russian occupation, and many Georgians are barred from parts of their own land. Yet outside of Georgia, few people are aware of this ongoing reality.
Getting the world to pay attention isn’t easy, especially for a country 250 times smaller than Russia. That’s why Giovanni Morra, a Georgian accessories brand focused on self-expression, decided to take a different approach. Instead of just raising awareness, they created something tangible:
A passport cover that is 20% occupied—just like Georgia.
A practical item that carries a powerful message, turning every journey into an opportunity to start a conversation and make this issue impossible to ignore.
Product Idea - GIOVANNI MORRA team
Case video:
Art Director - Juarez Rodrigues
Copywriter - Vicky Jacob-EbbinghausCase Study