Giorgi Popiashvili
I think in visuals, my memory is visual, every emotion, feeling, or even neutral bit of information is translated into imagery in my head. Visual perception is clearly my primary way of orienting myself in this vast and incredible universe.
This process works both ways—visual language is also how I communicate back with the world. Disciplines and professions are secondary to me; I am equally fascinated by any expression that exercises the mastery and the elegance of the visual language.Graphic Designer
A major influence on my career was my father, an architect who worked as a graphic designer. Watching him work introduced me to visual language and graphic software early on.
Old Boys Branding
Label designs
Occupied passport cover
Art Director
Beyond visual aesthetics,
I have always been drawn to simple, smart ideas. Advertising was the ideal space for this, as it revolves around original ideas expressed through visual language.
Mercedes / Smart ParKing
Greenpeace
Film Director
After collaborating with dozens of film directors, I decided to step into directing myself. After directing over 20 commercials, in 2024, I wrote and directed my first short film. Being on film production set is one of my greatest creative joy!
Claptocracy short film
Alan Watts
Museum without frames
Ikano + Nirvana
Director’s Reel
Artist
During two decades in advertising and commercial art, I always felt a pull toward fine art and crafts. Currently, I am pursuing a master’s program in painting at The New York Academy of Art.
Paintings
Drawings
Milk Mug
Giordanno Bruno Candel
Film Photography
Contact
Follow
Resume
Ikano + Nirvana
Ikano was the first wine brand I worked with, starting with visual branding, logo, and label design. Once the product hit the market, I served as art director for the brand's launch campaign.
The centerpiece of the campaign was a unique music adaptation—a cover of Nirvana’s Smells Like Teen Spirit in the style of Georgian polyphonic gospel singing
—symbolizing the brand’s effort to introduce a deeply traditional product to a new generation of Georgians.
The project won Silver at the London International Awards, Silver at the Art Directors' Club Europe, and Gold at Ad Black Sea.
Director: Giorgi Popiashvili
Agency: Leavingstone
Creative Director: Levan Lepsveridze
Account Director: Marika Karalashvili
Copywriters: Beka Adamashvili, Rezo Shelia
Production Company: Film Asylum
Producer: Vako Kirkitadze
Director of Photography: Guri Goliadze
Set Designers: Beka Sadagashvili, Temo Kartlelishvili, Levan Kvaratskhelia, Nino Injia
Makeup: Irma Datuashvili
Casting: Giorgi Giorganashvili
AC: Givi Tukhareli
2 AC: Guram Mosikashvili
Gaffer: Roma Gujabidze
G&E: Giorgi Chubinidze, Levan Zaridze
Scripty: Nancho Baindurashvili
HMU: Irma Datunashvili
Color Correction: SPECTRA Tbilisi - Thomas Burns
Music: Nirvana - Smells Like Teen Spirit
Sound Producers: Tornike Karchkhadze, George Sibashvili, Tornike Japiashvili
Singers: Dato Metreveli, Giorgi Ambardnishvili, Misho Eliava
Special Thanks to METRO STUDIO for the technical support and assistance.