Giorgi Popiashvili


I think in visuals, my memory is visual, every emotion, feeling, or even neutral bit of information is translated into imagery in my head. Visual perception is clearly my primary way of orienting myself in this vast and incredible universe.

This process works both ways—visual language is also how I communicate back with the world. Disciplines and professions are secondary to me; I am equally fascinated by any expression that exercises the mastery and the elegance of the visual language.

Graphic Designer


A major influence on my career was my father, an architect who worked as a graphic designer. Watching him work introduced me to visual language and graphic software early on.

 Old Boys Branding
 Label designs
 Occupied passport cover

Art Director


Beyond visual aesthetics, 
I have always been drawn to simple, smart ideas. Advertising was the ideal space for this, as it revolves around original ideas expressed through visual language.

 Mercedes / Smart ParKing
 Greenpeace

Film Director


After collaborating with dozens of film directors, I decided to step into directing myself. After directing over 20 commercials, in 2024, I wrote and directed my first short film. Being on film production set is one of my greatest creative joy!

 Claptocracy short film
 Alan Watts 
 Museum without frames
 Ikano + Nirvana
 Director’s Reel

Artist


During two decades in advertising and commercial art, I always felt a pull toward fine art and crafts. Currently, I am pursuing a master’s program in painting at The New York Academy of Art. 

 Paintings
 Drawings
 Milk Mug
 Giordanno Bruno Candel
 Film Photography




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Museum without frames


Holoseum is an alternative art museum where paintings are brought to life with new technologies such as interactive and animated projection mapping.Client: Bank of Georgia & Solo
CMO: Levan Gomshiashvili
Head of Retail Communication: Teona Chanturia
Brand Manager: Solo Tsitsuashvili
Brand Manager: Sopo Davitashvili
Agency: JWT Metro
Art Director & Artist: Dante
Assistant Artist: Davit Samkharadze
Copywriter: Lasha Schrüte Milorava
Production Company: Metro Production
Project Director: Nika Bochorishvili
Director & Concept Creator: Giorgi Popiashvili
DoP: Goga Devdariani
1st AD: Ninia Sherpa
Production Designer: Polina Rudchik
Production Designer Assistant: Sandro Nadareishvili
Decorators: Jimsher Berdzenishvili, Giorgi Gorgiashvili, Erekle Gordeladze, Irakli Gordeladze, Gela Devidze, Shalva Chagunava, Sulkhan Gorgiashvilil, Giorgi Kavelashvili
Costume Stylist: Ika Bobokhidze
Costume Stylist Assistant: Elene Zvanbaia
Casting: Tina Khizanishvili
MUA: Qeto Chantadze
Executive Producer: Sandro Gabilaia
Head of Production: Maia Gurabanidze
Financial Director: Tamar Lashkhidze
Producer: Masho Tevdorashvili
Set Manager: Koka Chkhaidze
Technical Crew:
Focus Puller: Manu Elijarashvili, Nika Sachaleli
AC: Giorgi Svanadze
Gaffer: Vazha Aprasidze
Playback: Koba Rostiashvili
Post Production:
Post Production Producer: Buro
Music: Tom Rosenthal - Go Solo
Adviser on Music: Tako Kantaria
CG: Rhea Mamatsashvili
CC: Nodar Nozadze
Cast:
Fisherman by Niko Pirosmani - Davit Bekoshvili
The Scream by Edvard Munch - Nodo Petriashvili
Self-Portrait by Vincent Van Gogh - Levan Qutateladze
Amadeo Modigliani in Cafe “Rottonda” by Lado Gudiashvili - Ani Talakvadze
Amadeo Modigliani in Cafe “Rottonda” by Lado Gudiashvili - Alexander Glurjidze

Paintings featured in video:

Edvard Munch, The Scream
Van Gogh, Self-portrait (1889)
Niko Pirosmani, Fisherman
Lado Gudiashvili, Amedeo Modigliani in the cafe Rotonda.