Giorgi Popiashvili


I think in visuals, my memory is visual, every emotion, feeling, or even neutral bit of information is translated into imagery in my head. Visual perception is clearly my primary way of orienting myself in this vast and incredible universe.

This process works both ways—visual language is also how I communicate back with the world. Disciplines and professions are secondary to me; I am equally fascinated by any expression that exercises the mastery and the elegance of the visual language.

Graphic Designer


A major influence on my career was my father, an architect who worked as a graphic designer. Watching him work introduced me to visual language and graphic software early on.

 Old Boys Branding
 Label designs
 Occupied passport cover

Art Director


Beyond visual aesthetics, 
I have always been drawn to simple, smart ideas. Advertising was the ideal space for this, as it revolves around original ideas expressed through visual language.

 Mercedes / Smart ParKing
 Greenpeace

Film Director


After collaborating with dozens of film directors, I decided to step into directing myself. After directing over 20 commercials, in 2024, I wrote and directed my first short film. Being on film production set is one of my greatest creative joy!

 Claptocracy short film
 Alan Watts 
 Museum without frames
 Ikano + Nirvana
 Director’s Reel

Artist


During two decades in advertising and commercial art, I always felt a pull toward fine art and crafts. Currently, I am pursuing a master’s program in painting at The New York Academy of Art. 

 Paintings
 Drawings
 Milk Mug
 Giordanno Bruno Candel
 Film Photography




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Greenpeace
Posters

I developed the communication idea and visual solution for this Greenpeace campaign, which aimed to inform people that GMO products contain genes from insects and other living organisms. The campaign went on to win a Silver award at the Epica Awards.

Credits:
Agency: BBDO Moscow
Brand: Greenpeace
Art-director: Giorgi Popiashvili
Layout: Fabiano Marques
Photo: Goran Tacevski
Copywriter: Ilya Petrov, Tanya Moseeva
Client service: Anya Bogdanova
Creative Director: Andrey Illiasov