Giorgi Popiashvili

I think in visuals, my memory is visual, every emotion, feeling, or even neutral bit of information is translated into imagery in my head. Visual perception is clearly my primary way of orienting myself in this vast and incredible universe.

This process works both ways—visual language is also how I communicate back with the world. Disciplines and professions are secondary to me; I am equally fascinated by any expression that exercises the mastery and the elegance of the visual language.

Graphic Designer

A major influence on my career was my father, an architect who worked as a graphic designer. Watching him work introduced me to visual language and graphic software early on.

Old Boys Branding
Label designs
Occupied passport cover

Art Director

Beyond visual aesthetics,
I have always been drawn to simple, smart ideas. Advertising was the ideal space for this, as it revolves around original ideas expressed through visual language.

Mercedes / Smart ParKing
Greenpeace

Film Director

After collaborating with dozens of film directors, I decided to step into directing myself. After directing over 20 commercials, in 2024, I wrote and directed my first short film. Being on film production set is one of my greatest creative joy!

Claptocracy short film
Alan Watts
Museum without frames
Ikano + Nirvana
Director’s Reel
Floating Gravestones

Artist

During two decades in advertising and commercial art, I always felt a pull toward fine art and crafts. Currently, I am pursuing a master’s program in painting at The New York Academy of Art.

Paintings
Drawings
Milk Mug
Giordanno Bruno Candel
Film Photography
City Cam OCD
Invisible Wall - Statue concept

giorgi@popiashvili.com
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Floating Gravestones

I came across drone photos from 2022. One showed a cemetery permanently submerged due to rising sea levels. It made me wonder—will we need floating gravestones? What will those future cemeteries look like? How will we grieve?

Music: Nestor's Saga (The Tale Of The Ancient) by Jack DeJohnette and John Surman

Footage created using Veo 2 / Veo 3 / DALL·E 3 generative AI.