Invisible Wall
Statue conceptMusic: Nils Frahm - Re
Video footage was created using stock images & generative AI - Veo 3
Poem by: ChatGPT
Voice Over: Elevenlabs
Behind every wall we tore down,
There was nother.
No bricks.
No wire.
Harder to point at.
Easier to walk into.
They don’t block tanks,
Just glances,
Ideas,
Certain kinds of people.
We don’t build them exactly.
They just appear.
Like fog.
Like habit.
By the time you notice,
You’re already on the wrong side.
Floating Gravestones
Music: Nestor's Saga (The Tale Of The Ancient) by Jack DeJohnette and John Surman
Footage created using Veo 2 / Veo 3 / DALL·E 3 generative AI.
City Cam OCD
By shifting time, not position, I align multiple people onto the predefined, invisible grid, revealing a hidden order within real-life randomness.
City Cam OCD is my ongoing personal project. I screen-record live city camera streams from around the world and examine them frame by frame.
I look for moments when a person naturally appears at a specific point. I don't alter or move the figures—each one is shown exactly where they were in that moment
Branding for coworking
space “Old Boys”
In Georgia, school desks were more than just furniture—they were canvases for unfiltered creativity and expression.
Students carved, scribbled, and doodled everything imaginable on their desks—insults, sketches, nicknames, love confessions, and plenty of crude drawings. Over time, these layered expressions vanished as schools replaced old desks. But I couldn’t forget them.
More than nostalgia, these desks captured creativity, collaboration, and untold stories—etched into a shared surface.
Label designs
One of my first clients was so pleased with my work that they offered me a three-month sommelier course. During that time, I truly fell in love with the world of wine. While I haven’t yet succeeded as a winemaker, I’m happy to contribute to the industry as a creative, helping winemakers find the right visual language for their products.
Occupied passport cover
In 2008, Russia invaded Georgia. The war lasted only a few days, but its impact never faded. Even now, 20% of the country remains under Russian occupation, and many Georgians are barred from parts of their own land. Yet outside of Georgia, few people are aware of this ongoing reality.Getting the world to pay attention isn’t easy, especially for a country 250 times smaller than Russia. That’s why Giovanni Morra, a Georgian accessories brand focused on self-expression, decided to take a different approach. Instead of just raising awareness, they created something tangible:
A passport cover that is 20% occupied—just like Georgia.
A practical item that carries a powerful message, turning every journey into an opportunity to start a conversation and make this issue impossible to ignore.
Product Idea - GIOVANNI MORRA team
Case video:
Art Director - Juarez Rodrigues
Copywriter - Vicky Jacob-Ebbinghaus
Smart ParKing
Credits:
Wolfgang Schneider - BBDO Germany, Chief Creative Officer,
Jan Harbeck/David Mously - BBDO Proximity Berlin, Creative Managing Directors,
Max Millies/Marius Lohmann - BBDO Proximity Berlin, Creative Directors
Idea: Giorgi Popiashvili
Marius Lohmann/Rene Bieder/Nicole Nikolopoulou/Nina Mendez BBDO Proximity Berlin, Art Directors
Max Millies/Nicolas Linde - BBDO Proximity Berlin, Copywriters
Dirk Spakowski - BBDO Proximity Berlin, Managing Director
Sebastian Schlosser - BBDO Proximity Berlin, Client Service Director
Steffen Schumann - BBDO Proximity Berlin, Account Director
Joris Jonker/Anne Hohmann/Irina Hartung - BBDO Proximity Berlin, Account Manager
Yassin Taibi/Rene Bieder/Sebastian Heidfeld - BBDO Proximity Berlin, App Concept
Silke Rochow - BBDO Proximity Berlin, TV Producer
Steffen Gentis - BBDO Proximity Düsseldorf, Head Of TV
Cobblestone Filmproduktion / Berlin, Production Company
Juri Wiesner/Nora Hässner - Cobblestone Filmproduktion, Producer
Anna-Lisa Reinfurth/Robin Niehoff/Philip Teltz - Cobblestone Filmproduktion, Production Assistants
Ben Ramson - Location Manager
Kai Klinke, Director
Kai Klinke, Director of Photography
Max Millies - BBDO Proximity Berlin, Script
Greenpeace
Posters
Credits:
Agency: BBDO Moscow
Brand: Greenpeace
Art-director: Giorgi Popiashvili
Layout: Fabiano Marques
Photo: Goran Tacevski
Copywriter: Ilya Petrov, Tanya Moseeva
Client service: Anya Bogdanova
Creative Director: Andrey Illiasov
Claptocracy - short film
At the start of production, I told the crew there was no project more important than this one—and I truly meant it. The idea had been with me for three years before I could finally bring it to life. My friend, George Bokhua, once shared an episode from The Gulag Archipelago, where people were forced to clap for an exhausting 11 minutes until one factory director took the risk of stopping—only to be arrested and sent to a Siberian prison that same night.
As someone who had always dreamed of making a short film, I immediately envisioned an 11-minute real-time piece capturing the fear of an audience afraid to stop clapping.
Beyond the creative challenge, the film’s message is deeply personal.
Born and raised in Georgia, a nation long resisting Russian dominance, Claptocracy is not an abstract concept to me. I have witnessed wars, invasions, and the tightening grip of authoritarianism. The urgency of this struggle became even more real when our close friend and team member, Giorgi Okmelashvili, was arrested and sentenced to five years in prison for protesting the so-called “Russian Law,” a bill imposed under Kremlin influence in 2024.
We dedicate this film to Giorgi Okmelashvili.
Production: Enkeny Films
DOP: Omar Gelashvili GCA
1st AD: Tamar Shubitidze
Poster Photo: Ninutsa Jakeli
Alan Watts
Ad Agency: HOLMES&WATSON
Writer and Director: Giorgi Popiashvili
DOP: Giorgi Shvelidze
Art Director: Meri Giorgobiani
Set Designer: Dato Chkoidze
Costumes: Ika Bobokhidze
Sound Design: Paata Godziashvili
Producer: Dimitri Sharashidze
Music: "Says" by Nils Frahm
Voice: Alan Watts